Samantha Kris is the Founder and Lead Communications Strategist at Stride. She is also a best-selling author, Certified Reinvention Practitioner, and award-winning speaker.

Real Leaders magazine awarded Samantha as a Top Executive Coach for 2024 and Microsoft recognized her as a Top 10 Leading Speaker to follow in 2025.

At the core of her work, both as a speaker and a coach, is her proprietary REAL goal™ methodology. First introduced in her best-selling book, Bossing Up, this methodology was brought to the TEDx stage soon after, and has since become the #1 TEDx talk on goal setting.

Initially created to help people achieve their goals, over the years this methodology has evolved into a powerful storytelling tool, equipping speakers with a framework to storify their impact and serve as the catalyst for positive change.

Samantha and her team are trusted by some of today’s most impactful organizations and their leaders to amplify their impact. We would love to help you do the same!